This way if a user is looking for the song American Pie, Google will know for sure that your article would be relevant to the search and be considered as a rich snippet. Is this referring to the classic song by Don McLean or the movie made in 1999? Google does not know for sure.īut with Schema, you can identify this title as a song, with is author, the year it was created and more. As an example, let’s use “American Pie” as an H1 title. You can identify a segment as a H1 for your title but even if google knows that it is the main subject of your article, it does not understand the meaning of it. Presently, Google is using semantic and the meta data placed in HTML to help him identify parts of the content of the website. For this reason, schema markup has become a hot topic of SEO.” (Harsel,2022) How does the schema markup work in Google Search? These markups allow search engines to see the meaning and relationships behind entities mentioned on your site. “Schema markup ( ) is a structured data vocabulary that helps search engines better understand the info on your website in order to give rich results. In all the good SEO practices that exist, there is one that is still a well-kept secret, a tool that can be used to make the difference that companies need, and that is the Schema markup. To help increase their chance to get notice, companies need to add more efforts in their SEO (Search Engine Optimization) to put themself apart from the competition. These days, with all the competition and the large amount of content on the web, it is getting more difficult to rank higher in the search results of search engines and to get noticed by potential customers for any website.
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